“Personally I feel I no longer have anything to share with the so-called graphic design of today: not the concept, not the typefaces, not the layout—nothing. Therefore, I conclude that I am no longer a graphic designer, but an information architect, and from now on that is how I will describe the meaning of my work and the scope of my activity. For me, to be an information architect means to organize information in a way that is essentially retrievable, understandable, visually captivating, emotionally involving, and easily identifiable. Information should be semantically rooted, syntactically correct, pragmatically efficient. It doesn’t work otherwise.” - Massimo Vignelli Again, I’m not interested in the semantic debate about this but I like the sentiment.