“More interesting, you can architect a business model or a pricing structure to make it far more effective at generating the behavior you’re looking for. Most broken websites aren’t broken because they violate common laws of good design. They’re broken because their architecture is all wrong. There’s no strategy in place.” The semantics of Information Architect, Designer, Visual Designer, Interaction Designer, etc. don’t really interest me anymore, but I do agree with Jeff’s commentary about educating the public more about what’s happening behind the scenes “design” and in particular web design. It’d be fantastic if clients knew even just a little more about what goes into creating a great website. It would sure make my job a lot easier.